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It all starts in our r&D lab, where beauty meets science

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R&D Specialists
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Color shades
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Patents
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Marketing Experts
Our commitment to R&D is exemplified by a dedicated team of over 35 experts working across specialized labs for each product category and 3 people dedicated to filling equipment developments.
A team specialized in product development, organized in product categories and working closely with the R&D for a strategic approach to ensure a true depth of expertise and know-how, forming the backbone of our innovative solutions.

REAL PEOPLE PROVIDING REAL INSIGHT: OUR CONSUMER PANEL METHOD

LOCAL PANEL TESTING

Our local panel testing in Luxembourg is a cornerstone of our product development chain.

This unique approach allows us to validate formulas with external consumer panels, ensuring real-world performance insights aligned with diverse consumer tastes and preferences.

Regional TESTING

For makeup categories, regional consumer panel tests further enhance our understanding of diverse market preferences.

By tailoring our products and marketing strategies to regional variations, we ensure relevance and resonance in every market we serve.

The Color Lab

Our color lab is vital for product development, where a specialized team ensures color consistency across Nails, Lips, Eyes products, and soon in foundations and concealers. Working closely with marketing, they align color offerings with current fashion trends and consumer preferences.

Consumer-first formulations

Understanding and catering formulations to market and consumer tastes is integral to our strength. Our customer and consumer-oriented developments ensure our products are technologically advanced and aligned with market trends and preferences.

PROUDLY MADE IN LUXEMBOURG

Benefitting from our unique production units in Luxembourg, we proudly uphold the “Made-in Luxembourg” standard for all our products. This distinctive quality, supported by our unique production units, is a testament to our commitment to excellence.

EXPLORE OUR PRODUCT OFFERING

IL Lips

IL Eyes

IL Nails

IL Lips

IL Eyes

IL Nails